A one-size-fits-all approach doesn’t work in marketing. What appeals to a Wall Street trader in Manhattan may not work for a juice bar owner in Los Angeles. That is where segmentation comes in.
List segmentation is the act of intelligently subdividing your contact list into any number of smaller lists. You can parse out your contacts by demographics, industry, interactions with your content, and more. Segmentation helps you target, and most importantly, personalize your message to your leads and customers.
In this e-book, you’ll learn: