If you own or manage a small business, your sales process might go something like this: Leads come into your business, and some of them become customers (of course, or you wouldn’t be in business). But other times, leads disappear at various points of the process, for reasons you don’t always understand. Sometimes, you may even lose track of prospective customers before they get close to buying.
Many small businesses lack a consistent process for sales. Sixty-eight percent of business-to-business marketers have not even identified what their sales and marketing funnels entail, according to the research firm MarketingSherpa. Enter the solution: software. With a platform like Infusionsoft, which combines a customer relationship management (CRM) system with automation tools, small businesses can store information about leads and customers in a single database.
In this e-book, you’ll learn: